01
Design & Structure
Defined the information architecture across two connected sites - the main Tune In West platform and the Music Hub West events hub - with a clean, editorial visual language.
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Tune In West
Two brands for a four-year regional music project - one for partners, one for the public - designed and built from scratch.
- Client
- Tune In West
- Role
- Lead Designer & Developer
- Year
- 2026-ongoing
- Stack
- Figma, Astro, Sanity
- Live
- tuneinwest.se ↗
tuneinwest.se
(01) Overview
Tune In West is a regional initiative (2026-2029) supporting West Sweden's music industry - events, AI research, and business support. I designed and built the bilingual (SV/EN) platform, including the Music Hub West events site, on Astro with a CMS so the team can publish events and articles themselves.
Key result
Astro
bilingual platform + Music Hub, CMS-editable
(02) Scope
Brand
- Tune In West + Music Hub West identities
- Three sub-themes
- Guidelines
Web
- tuneinwest.se + musichubwest.com
- Astro + Sanity
- Bilingual SV/EN
- Partner contact routing
- SEO, AEO & AIO - found in Google and AI answers
Marketing
- Instagram strategy & templates
- Posters, banners, print
Systems
- Branded email templates
- Automated team workflows
- Consent-based analytics
(03) Process
02
Astro Build + CMS
Built in Astro for speed and SEO, with a CMS so the team can publish events, articles, and partners without touching code.
03
Bilingual & Launch
Full Swedish / English localization, analytics with consent, and SEO - then launched across the region.
(04) Results
SV/EN
bilingual platform
2
connected sites
CMS
team-editable
Next project
Music Hub West →
Events platform for West Sweden's music industry
