← All workCase 12 / 14

Music Hub West

One brand and one platform for West Sweden's music scene - identity, website, print and social, all designed and built by me.

Client: Tune In West
Role: Lead Designer & Developer
Year: 2026-ongoing
Stack: Figma, Astro, Sanity
Live: musichubwest.com ↗

Music Hub West — Events platform for West Sweden's music industry

musichubwest.com

(01) Overview

Music Hub West is the public events platform of the Tune In West initiative. I designed and built it on Astro - a bilingual (SV/EN) hub where organisers across West Sweden publish their music-industry events and read news. It pairs a filterable events board (grid, list and interactive map views) with a self-service flow where organisers submit events themselves, plus an articles section the team edits in the CMS. Beyond the platform I created the full Music Hub West brand identity - logo, visual system and guidelines - and designed all the print collateral (roll-ups, banners, stickers and more) as well as the social media templates for Instagram and other channels.

Key result

Astro

events map + self-service submissions + team-editable CMS

(02) Scope

Brand

Logo & visual identity
Brand guidelines
Sub-themes: Music Hub, AI & Music, Knowledge

Web

UX & web design
Astro development
Interactive event map
Bilingual SV/EN
SEO, AEO & AIO - found in Google and AI answers

Marketing

Instagram strategy & templates
Reels plan
Roll-ups, banners, stickers, posters

Systems

Self-service event submission
Submissions straight to the team's board
Branded email templates
Consent-based analytics

(03) Process

Design & Structure

Shaped a dark, editorial identity with a bold lime accent and defined the core surfaces - a filterable events board and an articles feed - around how organisers and audiences actually browse.

Astro Build + Event Submissions

Built in Astro for speed and SEO. Events show as grid, list or an interactive map with organiser filters. Organisers submit events themselves; each submission lands on the team's board and the organiser gets a branded confirmation email.

CMS + Bilingual Launch

Set up a CMS so the team publishes events and articles without touching code, added full SV/EN localization and consent-gated analytics, then launched across the region.

Brand Identity & Collateral

Built the full visual identity - logo, colours and type - then rolled it out across print (roll-ups, banners, stickers and more) and social media templates for Instagram and other channels, so every touchpoint feels like one brand.