Vocalise
Full redesign & multilingual Webflow site
Overview
Vocalise is a science-based vocal training app for choir singers and soloists. They needed a complete website redesign that clearly communicates their value, drives app downloads, and supports SEO growth through a structured CMS blog.
What I did
- Website Redesign
- Webflow Development
- CMS Blog
- SEO Optimization
- Instagram Content
- App Store / Google Play Integration
Process
Discovery & Strategy
Audited the existing site, mapped user flows, and identified friction points in the conversion funnel. Defined a clear sitemap and content hierarchy to guide new users from landing to download.
Design in Figma
Created high-fidelity mockups with a clean, calm visual language — white backgrounds, soft blues, and clear CTAs. Designed for both desktop and mobile with a consistent component library.
Webflow Build & Launch
Built the full site in Webflow with CMS collections for the blog, multilingual support, App Store / Google Play links, and SEO meta tags. Integrated social media visuals aligned with the new brand identity.
Results