Nordic Bass Fest
Full cycle — Framer site, identity, email & venue branding
Overview
Nordic Bass Fest is an independent, community-funded 3-day bass music festival in Gothenburg. Over 6 months I delivered the complete digital and physical identity — from the Framer website and visual branding to automated email campaigns and venue materials.
What I did
- Framer Website
- Visual Identity
- Festival Branding
- Email Marketing (Mailchimp/MailerLite)
- Social Media Design
- Venue Branding Materials
- Poster & Print Design
Process
Identity & Visual Direction
Developed the festival's visual identity from scratch — bold yellow-on-black palette, handwritten logotype, and a raw underground aesthetic that reflects the bass music community. Created artist card templates, poster designs, and badge systems.
Framer Website
Built a rich, interactive festival website in Framer with artist grids, day-by-day schedules, ticket carousel, exhibitor listings, and a floating menu. The full-canvas design creates an immersive experience matching the festival's underground energy.
Email Marketing & Launch
Set up automated email campaigns via Mailchimp/MailerLite for early audience engagement, exhibitor communication, and ticket announcements. Created branded email templates consistent with the festival identity.
Results