HUG.ngo
Large-scale NGO redesign — UX, filters & donation optimization
Overview
HUG.ngo is a Gothenburg-based NGO providing humanitarian aid to Ukrainians displaced by the war. The site needed a comprehensive redesign to improve usability, help users find programs quickly, and optimize the donation experience across all devices.
What I did
- UX Audit & Strategy
- Webflow Redesign
- Filter System
- Mobile Optimization
- Donation UX
- Multilingual (EN/SV/UA)
Process
UX Audit & Strategy
Conducted a full UX audit identifying navigation confusion, poor mobile experience, and donation friction. Mapped user journeys for three distinct audiences: Ukrainians seeking help, donors, and volunteers.
Webflow Redesign & Build
Redesigned the site with a clean, trustworthy visual language — blue/yellow brand colors, documentary photography, and clear section hierarchy. Built in Webflow with a filterable program directory and integrated donation widget.
Results