A landing page that kept bringing in artists long after the event ended.
(01) Overview
Floede is a platform for artists and creators. I joined as Digital Designer to prototype a mobile-to-web transition experience with high-fidelity animations, build a high-converting Framer landing page with lead capture connected to the CRM, and set up dynamic QR codes to measure how offline touchpoints drive engagement.
Key result
Streamlined
artist onboarding - landing became primary lead gen tool
(02) Scope
(03) Process
Designed and prototyped the transition experience from the mobile app to the web platform. Created high-fidelity animations that visually guide users through the onboarding journey - ensuring continuity between mobile and desktop touchpoints.
Built a high-converting landing page in Framer with a dark, glassy UI with purple-pink gradients and lead forms that feed straight into the CRM for automated follow-up. The page became the primary lead generation tool post-launch.
Implemented a data-driven tracking system using dynamic QR codes to monitor physical-to-digital conversions - measuring how offline touchpoints (events, print materials) drove online user engagement and signups.
(04) Results
Primary
lead gen tool post-event
CRM
CRM automation live
QR
physical-to-digital tracking
Next project
Mental Frogs →
A loud, hand-made Framer site for a Gothenburg rock band
