Floede
Mobile-to-web transition design & high-converting Framer landing
Overview
Floede is a platform for artists and creators. I joined as Digital Designer to prototype a mobile-to-web transition experience with high-fidelity animations, build a high-converting Framer landing page with HubSpot lead capture, and implement a physical-to-digital tracking system via dynamic QR codes (Hovercode) to measure engagement metrics.
What I did
- Mobile-to-Web Transition Prototype
- High-Fidelity Animations
- Framer Landing Page
- HubSpot Integration
- Hovercode QR Tracking
- CRM Lead Generation Setup
Process
Mobile-to-Web Prototype
Designed and prototyped the transition experience from the mobile app to the web platform. Created high-fidelity animations that visually guide users through the onboarding journey — ensuring continuity between mobile and desktop touchpoints.
Framer Landing & HubSpot
Built a high-converting landing page in Framer with dark glassmorphic UI — navy-black backgrounds, purple-pink gradients, integrated HubSpot forms for automated lead generation and CRM tracking. The page became the primary lead generation tool post-launch.
QR Tracking System
Implemented a data-driven tracking system using Hovercode dynamic QR codes to monitor physical-to-digital conversions — measuring how offline touchpoints (events, print materials) drove online user engagement and signups.
Results