01
A pixel as the whole idea
Music meets technology, so the identity is built from a single square: it becomes the logo, the equaliser bars, the programme grid and the animated loops on stage.
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Music Tech Summit
A conference brand built from one pixel - logo, site, registration, campaign and stage screens, all in one system.
- Client
- Music Hub West / Tune In West
- Role
- Lead Designer & Developer
- Year
- 2026
- Stack
- Figma, Astro, Sanity
musictechsummit.se
(01) Overview
Music Tech Summit is a two-day conference on music and technology (24-25 November 2026, Pustervik & Skeppet, Gothenburg), produced by Music Hub West within the Tune In West project. I own the whole thing visually: a pixel-based identity, the website with CMS-managed speakers and programme, a multi-step registration with live seat count and waitlist, the launch campaign on social, and everything people see on the day - from stage loops to badges and tote bags.
Key result
0 → 1
identity, site and event built from scratch
(02) Scope
Brand
- Logo & pixel graphic language
- Colour & type system
- Guidelines across digital, print and venue
Web
- Astro + Sanity site
- Speakers & programme in CMS
- Multi-step registration
- Live seat count + waitlist
- Branded confirmation emails with calendar invites
- SEO, AEO & AIO - found in Google and AI answers
Campaign
- 9-post Instagram launch grid
- LinkedIn & Facebook covers, posters
- "I'm attending" image generator
- Paid campaign creative & tracking
Event
- Speaker slide template
- Show deck for venue screens
- Motion loops for the stage
- Badges, tote bags, stickers
(03) Process
02
Site + registration that runs itself
Astro + Sanity so the team updates speakers and programme. Registration is a multi-step form that feeds the team's board, with a live seat count, automatic waitlist and branded confirmation emails with a calendar invite.
03
Campaign and the day itself
A nine-post launch grid, covers and posters, an "I'm attending" generator people share themselves - and then the venue: show deck, stage loops, badges and merch in the same language.
(04) Results
2 days
conference, 2 venues
1
system: web, print, stage, social
Live
seat count + auto waitlist
Next project
Vocalise →
Full redesign & multilingual Webflow site
