Funki
Bilingual Astro website, brand refresh & HubSpot lead automation
Overview
Funki makes inclusive music instruments for people with disabilities. Beyond a full brand refresh, I designed and built their bilingual (Swedish / English) website in Astro + TinaCMS — with HubSpot lead-capture forms, an interactive instrument demo, and automated marketing flows to scale outreach to schools and care facilities.
What I did
- Bilingual Website
- Astro + TinaCMS
- HubSpot Lead Automation
- Interactive Instrument Demo
- Brand Identity
- Pitch Deck
- Social Media Templates
Process
Brand Strategy & Identity
Developed a bold, human brand identity — coral red as the primary color, rounded typography, and candid photography guidelines. Created a comprehensive logo system and brand guidelines document.
Website Design & Build
Designed and built the full bilingual (SV / EN) site in Astro with TinaCMS — so Funki's team can edit content without touching code. Includes an interactive Web Audio instrument demo, niche landing pages (schools, LSS care), analytics with consent management, and SEO.
HubSpot Lead Capture & Automation
Wired the site's contact and newsletter forms straight into HubSpot with visitor tracking, then set up automated email sequences that guide schools and partners from first contact to demo booking — no manual effort.
Pitch Deck & Marketing Materials
Designed a visually strong investor pitch deck highlighting Funki's social impact, traction, and multiple innovation awards. Created social media templates for Instagram and LinkedIn aligned with the new brand.
Results