Funki
Full brand identity refresh & marketing automation
Overview
Funki makes inclusive music instruments for people with disabilities. They needed a complete brand refresh, a compelling pitch deck for investors, and automated marketing flows to scale their outreach to schools and care facilities.
What I did
- Brand Identity
- Logo System
- Pitch Deck
- HubSpot Automation
- Social Media Templates
- Marketing Materials
Process
Brand Strategy & Identity
Developed a bold, human brand identity — coral red as the primary color, rounded typography, and candid photography guidelines. Created a comprehensive logo system and brand guidelines document.
Pitch Deck & Marketing Materials
Designed a visually strong investor pitch deck highlighting Funki's social impact, traction, and multiple innovation awards. Created social media templates for Instagram and LinkedIn aligned with the new brand.
HubSpot Automation
Set up HubSpot CRM with automated email sequences for leads, partners, and schools. Built nurture flows that guide prospects from first contact to demo booking without manual effort.
Results