From idea to a funded MVP: the app, the waitlist site and the pitch.
(01) Overview
!site is a social media platform - 'Where fans meet creators, and creators engage with their fans.' As Product Designer for 1 year and 2 months, I led the design of the mobile app MVP, built the Framer startup website with product animations for the closed beta waitlist launch, and co-created the pitch deck that helped attract funding for the next development stage.
Key result
Funded
MVP attracted investment for next development stage
(02) Scope
(03) Process
Led product design of the social platform mobile app - from user research and flows through wireframes to high-fidelity UI. Designed for three distinct user roles: creators building portfolios, fans discovering artists, and businesses accessing analytics. The MVP design was instrumental in attracting investor interest.
Designed and developed the startup website in Framer with product animations that showcase the app experience. The site launched a successful waitlist for the closed beta testing phase - converting visitors into early adopters before the app was publicly available.
Co-created the investor pitch deck with the Product Owner - covering market opportunity, user research insights, product roadmap, and business model. The deck helped the team evaluate business opportunities and secure funding for the next development stage.
More from the project
(04) Results
MVP
funded & moving to next stage
Beta
waitlist successfully launched
1yr+
as sole Product Designer
Next project
Tune In West →
Bilingual Astro platform for West Sweden's music industry
