You've launched your website or app. Traffic is decent. But conversions are disappointing. Users aren't doing what you want them to do. A UX audit tells you exactly why.
What is a UX Audit?
A UX audit is a structured evaluation of a digital product against established usability principles. It identifies where users struggle, where they abandon flows, and what barriers prevent them from converting.
What Does a UX Audit Include?
Heuristic evaluation against Nielsen's 10 usability principles. User flow analysis. Accessibility review. Mobile responsiveness testing. Navigation and information architecture assessment. CTA clarity review.
The Business Impact
Companies that invest in UX see a return of $100 for every $1 spent. That's a 9,900% ROI.
Beyond the numbers, a UX audit reduces support costs, improves customer satisfaction, and builds the trust that leads to referrals.
When Should You Get a UX Audit?
Before a redesign — to understand what to keep and what to fix. After a redesign — to validate that changes worked. When conversion rates drop. When user complaints increase. When you're planning to scale.
DIY vs. Professional Audit
You can run a basic audit yourself using free tools like Hotjar, Google Analytics, and the Nielsen heuristics checklist. But a professional audit brings fresh eyes, pattern recognition from multiple projects, and actionable prioritized recommendations.
What Comes After the Audit?
An audit without action is just an expensive report. The value is in implementation. Prioritize fixes by impact and effort. Start with high-impact, low-effort wins, then tackle structural issues.